Feedback from customers

Collecting and applying suggestions from customers is crucial for continually improving the adventure tour product. The tour leader is in the best position to gain this valuable customer feedback. The information should be promptly transferred to the tour company management, and adopted where appropriate by the tour guide in future tours.

Using all of these techniques will secure a great, positive holiday experience for your customers. Maintaining good outdoor adventure holiday experiences for all clients will ensure the industry continues to grow, especially through the valuable ‘word of mouth’ advertising. Adventure tour customers may be your livelihood, and they expect 100% professionalism and service, but you must give the unexpected 110% to be successful in this industry.