The adventure tour guide must always remember that the bottom line is ‘Safety is Number One’. Customer and tour guide safety is never negotiable. Tour guides must carefully understand, anticipate and adequately plan for worst-case scenarios.

The potential for compromising safety is increased because customers have paid significant amounts of money for an adventure. For example, sometimes the guide must walk a fine line between safety and the goals, objectives and expectations of paying customers. Delicate and diplomatic negotiation skills with and between paying customers is therefore very important. The tour guide leader must be able to justify any compromises to standard practices when required (e.g. to the police or at a coroner’s enquiry).